Case Studies

Coldwell Banker Global Luxury® Brand Identity
Coldwell Banker Global Luxury® Brand Identity
Recruiting Testimonial Campaign
Recruiting Testimonial Campaign
Clients For Life
Clients For Life
Guiding You Home
Guiding You Home
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Coldwell Banker Global Luxury® Brand Identity

The Coldwell Banker Global Luxury® name is well-recognized, but the brand identity and design were dated and out of step with the new Coldwell Banker® brand design and logo. Our challenge was to maintain the power and integrity of this successful brand while enhancing and updating its graphic appeal and ultra-luxury presence.

Coldwell Banker Global Luxury® Brand Identity

Recruiting Testimonial Campaign

The Studio has long been a partner in its clients’ recruiting efforts, and we have decades (if not centuries) of combined experience in helping brands and brokerages attract new agents. In 2020, we launched a recruiting campaign that focused on Coldwell Banker Realty’s unique agent value proposition.

Recruiting Testimonial Campaign

Clients For Life

The Clients For Life Program was born out of a need for agents to stay top of mind with clients in a personal but not pushy way. Agents wanted a more organic and authentic way to stay in touch with their sphere of influence, which created a really fun challenge for The Studio.

Clients For Life

Guiding You Home

When the Coldwell Banker® brand launched its new TV ad, which told the story of how Coldwell Banker has been “guiding you home since 1906,” it led to several creative opportunities for The Studio.

Guiding You Home