When Anywhere Integrated Services planned to establish a new joint venture title company, they turned to The Studio to create a brand that would stand out. Their vision for the new company was to deliver title and settlement services with efficiency, clarity and simplicity for brokers, agents and consumers – so we crafted a distinct brand identity that was spot-on.
The Coldwell Banker Global Luxury® name is well-recognized, but the brand identity and design were dated and out of step with the new Coldwell Banker® brand design and logo. Our challenge was to maintain the power and integrity of this successful brand while enhancing and updating its graphic appeal and ultra-luxury presence.
When the Coldwell Banker® brand launched its new TV ad, which told the story of how Coldwell Banker has been “guiding you home since 1906,” it led to several creative opportunities for The Studio.
The Studio has long been a partner in its clients’ recruiting efforts, and we have decades (if not centuries) of combined experience in helping brands and brokerages attract new agents. In 2020, we launched a recruiting campaign that focused on Coldwell Banker Realty’s unique agent value proposition.
The Clients For Life Program was born out of a need for agents to stay top of mind with clients in a personal but not pushy way. Agents wanted a more organic and authentic way to stay in touch with their sphere of influence, which created a really fun challenge for The Studio.
