2017 & 2018
The Studio was founded in 2017, drawing from the regional marketing teams of Coldwell Banker NRT, which is now Coldwell Banker Realty, Anywhere Real Estate’s company-owned brokerage. The regional teams became national in scope and served the product, strategy and creative needs of the 26 local companies of Coldwell Banker NRT. In our first year, we launched:
Workfront, a leading project management system, enabling us to collaborate across the country and create efficiencies.
Moxi Present®, a real estate comparative market analysis tool, to 45,000+ agents nationwide, along with Coldwell Banker NRT’s first unified national listing presentation.
Listing Concierge, a new platform providing personalized property marketing to agents, in select markets.
A pilot test of Design Concierge, a personal branding platform enabling agents to select a variety of semi-custom and custom creative products.
Publicly launched The Studio with a new website and national press release.
Began supporting the Coldwell Banker brand, designing arena and special event signage for its Generation Blue event in Las Vegas.
Supported Anywhere Real Estate lines of business, including the launches of RealSure®, RealVitalize® and SPARK.
Launched Listing Concierge, Design Concierge and the Core 4 value proposition to Coldwell Banker NRT agents nationwide.