Take a Shot at Shooting
Posting videos to your social media pages can be a great self-marketing tool. These don’t have to be professionally shot videos, just simple videos shot from your phone. In a past blog, I shared with you how to shoot. Now here are a few ideas of what (topic) to shoot. The simplest video can be […]
The Giants of The Studio
As a new addition to The Studio as a junior copywriter (I graduated with a journalism degree a few months ago), I consider this my first “serious/important” job (apologies to my previous employers). At first, I had no intention of using my journalism degree. But when I finally branched into marketing for career options, I […]
State Rules, Rule!
I never knew that state real estate rules would have such an impact on my life. As a senior copywriter in The Studio/Design Concierge, I live them daily! For those not in Pacific time zones, did you know that every agent in the state of California must include their license number on all consumer-facing advertisements […]
Go with a Pro or Go it Alone?
Should I shoot and edit a video on my own or hire a professional to do it for me? Quick answer: that depends. But there are a few things that can make this decision easy to make. A couple questions to ask yourself are: Where is this going to be played and how long do […]
5 Ways to Make an Instant Impact on Instagram
Instagram is a great way to market yourself, your business, have fun and show off your personality. Here are a few ideas to help you make an impact on Instagram: Try these and you’ll make yourself an instant impact on Instagram.
Shoot to Thrill
As a member of the video production team, I’m often asked the same questions time and time again, so in this column I’ll address the best solutions for these repeat queries. Besides the most obvious: “What equipment should I use?” “How do I edit?” etc., one of the most important items many people tend to […]
The Personal Brochure – A Better First Impression
As a copywriter on the Design Concierge team, I help create personal brochures for agents looking to enhance their brand and increase their client base. These super high-quality brochures include contact info, eye-catching images and a bio. My job is to carefully craft engaging text that gives an accurate picture of the agent by describing […]
Green Screen – Not Just for Big Budget Productions Anymore
As the video production part of The Studio, one of the latest trends our team has seen are agent videos utilizing higher-end editing techniques to increase their production value. However, higher complexity doesn’t always make a better video. One of Hollywood’s most popular techniques, that has now made its way down to the rest of […]
Five Tips for Creating the Perfect Personal Logo
Creating an effective logo is a must when establishing a personal brand, and many agents turn to The Studio’s expert graphic designers to help them with this very important task. To deliver a final product that truly captures the agent’s personality and message, designers draw from years of creative experience and artistry while closely following […]
Everything you Always Wanted to Know About Video Terminology
Have you ever worked with a videographer and heard them use some terminology you didn’t recognize? Well, it’s time to start recognizing. I am going to go over some common terminology that is used within the video world, so you can be totally in-the-know whenever these obscure terms are uttered. Pan/Tilt: Actually, pretty easy. A […]
