The One and Only You
It’s not easy to stand out as an original in today’s world. With access to so many look-alike options out there, being unique is harder and harder to attain. However, there’s one thing that is completely unique, and that’s you. So, why not build on that? Infuse a little “you” into your everyday selling and […]
Clients For Life: Customer Retention Program Driving Sales North
Ever wonder why we create programs like Clients For life? Or how we do it? Here’s an inside peek into all that goes into generating epic solutions to real-world challenges for agents. We Start With The Problem Real estate agents have a true challenge in maximizing their most valuable resource – their sphere of influence. […]
Design Concierge: How Insight Turned Into Big Deal for Agents
The Studio launched a new product in 2019 that’s making big waves in the real estate industry. It’s called Design Concierge and it has quickly become the go-to resource for agents looking to build a personal brand quickly and easily. Sweet, right? The product is now available to the more than 45,000 agents affiliated with […]
The Studio Wins Big in the ANA B2 Awards
The Studio scored a perfect trifecta with the Association of National Advertiser (ANA) B2 Awards, winning Gold, Silver and Bronze awards recently: The B2 Awards recognize and honor B2B marketers, agencies and suppliers who exhibit excellence in innovative global brand strategy, customer marketing strategy, integrated internal and external marketing communications strategy, e-business and/or new media strategy, […]
The Mother of All Annual Stat Updates
Real estate agents are natural networkers – give them a crowded room (pre-COVID, of course) and they’ll have their business card in every pocket within the hour. The end goal is to secure an appointment, whether the person is looking to buy or sell a property. In a way, that’s the easy part. But what […]
Copywriting 101: The Creative Studio Approach
Full of possibilities, a blank page is an invitation to create something exciting. For copywriters like us at The Studio, that could be a message to agents about a revolutionary new product that will help them land more listings. Or it might be a piece that communicates to clients why our clients’ are the best […]
The First 100 Days: What’s It Like Working at The Studio?
I like to think that my journey to Design Concierge Copy Manager began about a decade ago, when I worked at a real estate publication specializing in luxury homes. The work wasn’t always easy, but it certainly was fun: I got to tell the story of the most fabulous homes across the country. Fast-forward, and […]
Live a Life of Luxury
This year, The Studio has had the great honor and pleasure of playing an active role in the Coldwell Banker Global Luxury rebranding adventure. So many players, so many moving parts – it’s been quite a busy time and continues to be! Coldwell Banker is one the most successful luxury real estate names in the […]
What Diversity Means to Me
At the risk of sounding cliché, let’s cut right to the chase: in terms of diversity and of our own world view, we all live in our own bubbles, and it’s safe to say we all understand the social and cultural ecosystems within our spheres. So, I’d like for you to go ahead and think […]
In Their Own Words – Agents Tell the CB Story
All real estate brokerages try to put their own spin on the same claim – they support agents with technology, marketing and education better than anyone else. With our client, Coldwell Banker Realty, that point is actual, factual and proven every single day. How does the company set itself apart? By finding compelling ways to […]
