Frankly Speaking – About Design Concierge
The Studio recently launched Design Concierge in select Coldwell Banker Realty markets, so now’s a great time to introduce Frank Marte, creative services manager, who leads the national design team supporting Design Concierge. I sat down with Frank, got to know more about him and his new role developing creative briefs, directing projects and helping […]
Phone Video – Shooting Like a Pro
Shooting video on a mobile phone can be easy, but there are a few simple steps to take that will ensure you get good quality footage. Thanks to today’s technology, you can actually make your videos look like they were shot on a professional camera if you follow some basic guidelines. Following these simple tips […]
How to Keep the (Home-Buying) Millennials Happy
Millennials have many regrets: from buying $6 lattes, to their iconic social media obsession, to perhaps, my own regret, being a millennial at all. But who wants to have major regrets, the kind with consequences that’ll stick for decades, if not a lifetime? I’m thinking overwhelming student debt, landing a not-so-great job, or buying a house that’s […]
Keeping it Friendly
A long time ago in an ad agency far, far away, I was given a piece of writing advice that has followed me lo these many years. Simply, when you write, write like you’re talking to a friend. Back then, I initially thought, okay, so my writing may have more than its fair share of […]
Promoting Agents’ Diversity and Achievements
One of the best things The Studio can do to support agents is helping brokerages find ways to recognize them for their accomplishments. Our client, Coldwell Banker Realty, is very proud of the diversity of its affiliated agents across America. Just like our country, agents are diverse in race, ethnicity and sexual orientation, and The […]
Put Your Best Bio Forward
Your agent bio is often the first information clients find about you. While most buyers and sellers ask for a referral from family or friends, they’ll still want to know more. A simple internet search will take them straight to your brokerage or personal website, or your bio on realtor.com or Zillow, to check you […]
Audacity – How Bad Audio Can Kill a Good Video.
With modern advances in smart technology, it often feels like we are surrounded with videos, and it can be a bit overwhelming. But many of the amateur videographers, bloggers and streamers often overlook the most important aspect of their production — the audio. Fuzzy, shaky, under- or over-exposed video can still have a positive impact […]
Connecting with Millennial Buyers
Millennials are a force to be reckoned with in today’s real estate market, making up more than a third of home buyers. Many of them are also first-time home buyers, and while they’ve gathered a mountain of information from extensive online research, they need an experienced agent they can trust to help guide them through […]
When on Camera, Practice Makes Perfect.
Whether you’re a seasoned pro or a novice, being on camera is never easy. Many a grown man and woman has grown weak in the knee once the camera starts rolling. The best thing you can do is be prepared. Most people think that just means having a script ready to go. In some cases, […]
The Devil is in the Details
Working for The Studio’s copywriting team is detailed — very detailed. You wouldn’t think creating marketing pieces like brochures, property templates, email signatures or business cards would be too complicated, but it’s much more complex than it seems. With Design Concierge, Coldwell Banker® affiliated agents have a personalized branding tool at their fingertips to make […]
