The Magic of Great Copy
Click here, learn more, let’s chat. Great copy tells a story so good – you just have to find out more. It can be highly actionable, a little provocative, sometimes clever, brutally honest, smart and above all – authentic. Copywriters are the creators of brands and masters at setting the tone. They know how to […]
Meet Media Project Manager, Stacy Juaire
The Studio, and really Anywhere Real Estate as a whole, is an excellent place to have a squiggly career. Of course, you can also pursue a progressive and linear career by climbing the proverbial career ladder from one position to the next. But for those who seek a more varied path that will expose them to […]
Telling Brand Stories, One Video At A Time
Video truly is taking over the world. From YouTube to reels, live streams and TikTok, it’s hard to open an app these days without being inundated with some crazy new dance challenge or make-up tutorial. So what does that mean for marketing and creative teams? It’s means you need an experienced and innovative in-house team […]
What Makes Us Think We’re So Great?
Big announcement at work recently: For the second year in a row, Realogy Holdings Corp. – our parent company – has achieved certification as a great workplace by the independent analysts at Great Place to Work. I’m not surprised by the news, but I was interested in taking a closer look at exactly what this most prestigious of […]
Spotlight On Clients For Life
Imagine free tickets to a Billy Joel concert or a ball game at Wrigley Field? Picture yourself as a grand prize winner sampling fine vintages during a wine tour. And it’s all because of your relationship with a Coldwell Banker independent agent. Terrisa Nevin, project manager who oversees Clients For Life, explains the importance of […]
5 Easy Real Estate Content Ideas for Social Media
You’ve heard that content is king. That just means you have to post interesting things on social media to get people interested. But that’s easier said than done, and many real estate agents struggle with coming up with the right content and posting it frequently enough to stay relevant. Here are five ideas for real […]
7 Social Media Pitfalls to Avoid
Social media can be one of the most effective and cost-effective tools to expand your sphere of influence, show your expertise and build a reputation. But making mistakes could lead to a reputation that you don’t want. To get the most out of social media for your real estate business, avoid these seven common pitfalls. […]
Branded
There was a TV show a long, long time ago named Branded and all I remember about it is the theme song and a close-up of Chuck Connors. He had a face like a broken piece of slate. But now I think of that song and that face every time I hear about branding, which […]
A Partnership to Brand Building: Coldwell Banker Global Luxury ®
When it comes to luxury real estate, no brand is more recognizable in the market than Coldwell Banker and its Global Luxury program. But for such a powerful brand spanning across 44 countries and territories, telling its story requires partnerships with likeminded luxury experts. The Studio’s public relations team works to bridge the Brand narrative […]
5 Writing Mistakes That Send the Wrong Message
I’m convinced that social media, smart phones and the internet have sucked the ability to write a proper sentence out of most Americans. These are amazing inventions, but they’ve led to our dumbing down, and we’ve forgotten even the most basic rules we were taught in elementary school. Here are five common mistakes that could […]
