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December 7, 2023

Elevating Your Online Presence

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Design Concierge recently unveiled its latest product offering for agents – the semi-custom MoxiWebsite – which is fantastic news for anyone looking for a dynamic digital hub to enhance their personal brand. With a sleek, modern design and the latest in web technology, the semi-custom MoxiWebsite product offers agents a simple way to elevate their online presence and grow their business.

Just ask Patrick Henry of Coldwell Banker Bain. An accomplished agent for nearly 25 years, Patrick was looking to take his business to the next level and realized that a professional website would be the ideal place to showcase his proven expertise and quality of service. As it turns out, the MoxiWebsite product from Design Concierge was the perfect solution for his needs.

MoxiWebsites are part of a larger technology solution, MoxiWorks, available across all Anywhere brands and offered to agents at no cost. Design Concierge works with agents to transform their website from a simple domain to a beautifully customized space – all in just a few simple steps.

Agents create a unique URL and then upload personalized content, such as a headshot, bio, testimonials, recent sales and/or social media pages. They can also upload a YouTube video or map of properties sold, which would be prominently displayed as a front-page banner. Agents can select additional content, like a home estimating tool, stat counter and location comparison tool, from already-created modules.

Once the order is placed, the team expertly customizes the site for each individual agent. On Patrick’s website, elements of his personal branding – also created through Design Concierge – can be seen in the prominence of his striking logo and color palette. Potential clients aren’t just greeted by Patrick’s classic and bold monogram; they can learn more about his credentials by reading his bio or perusing well-placed testimonials. Altogether, these elements create a comprehensive picture of who Patrick is, what he offers and how to contact him – all in one convenient place.

With over a billion websites on the internet today, investing in a powerful online presence is crucial for success in any industry– and real estate is no exception. In a 2021report, the National Association of REALTORS® noted that 97% of all homebuyers used the internet in their home search, and more than two-thirds of NAR-licensed professionals have their own website to market their listings and services. As this data shows, a well-designed website is key for agents to increase their visibility, present their expertise, attract new clients and offer a seamless customer experience.

Patrick’s website not only solidifies his reputation as an agent but also helps him stand out from the crowd. As he puts it, “It's beautiful, and it has been fun to see the progress. I feel like I can walk into any competitive listing situation and be able to differentiate myself easily.”

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