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December 7, 2023

Creating Your Unique Personal Real Estate Brand with Design Concierge

Jessica Decina
Written By:
Jessica Decina

When it comes to building a successful real estate career, effective personal branding is key. A standout personal brand enables real estate professionals to establish their authority and credibility to grow their business. Savvy agents know that telling a good brand story is vital, and The Studio understands the importance of giving agents the tools they need to carve out their own space in the market.

That’s where Design Concierge comes in. Launched in 2019, Design Concierge is dedicated to meeting the high demand for personal branding for real estate agents. Whether you’re a new professional, a career agent or a top-performing master of the trade, our team leverages years of expertise in creating coherent and individualized branding to help you shine.

When it comes to building a personal brand, it’s crucial to understand that there are several elements that go into it. It’s a common misconception that personal branding is the same thing as a logo. Nope: A logo is often considered the visual centerpiece of a personal brand – but not the brand itself. It’s an emblem that reflects your personality, mission and value proposition. This logo typically works in tandem with your brokerage logo, ensuring consistency across marketing materials.

Some agents choose to incorporate a signature color, gradient or texture into their personal brand, weaving it into everything from their business cards to their website. Certain colors convey different meanings, and Design Concierge works closely with agents to ensure their color scheme resonates with potential clients and communicates the right message.

But a personal brand is not just about aesthetics; it’s also about creating and sharing content. From the text on a website to social media updates, content allows agents to demonstrate their expertise, share valuable insights and connect with your audience on a deeper level. A professional bio allows an agent to tell their story, showcasing what they can offer to clients beyond their credentials. Placed prominently on your website and social media profiles, a professionally written bio provides visitors with an immediate sense of who you are. If you add SEO keywords to this bio, it can help your target audience find you in their search results.  

Recognizing the many facets of personal branding in real estate, Design Concierge offers a wide range of print and digital personal branding assets. Today, agents can choose from eight semi-custom products, 12 custom products and three packages with varying investment levels.  

One of the most popular packages offered by Design Concierge is the Essentials Package. Starting with a semi-custom logo creation, this package also includes an email signature and social media and email headers. In less than 3 business days, agents can be ready to market their new look.

For an agent who’s looking for a more significant investment in their personal branding, the Brand Boost Package includes a custom logo, email signature and social media headers, plus a business card and a professional bio.

Finally, the Disruptor Package boasts a full suite of personalized products that proudly display an agent’s brand across a range of collateral, including a personal brochure, property marketing templates and more. Furthermore, agents who invest in a package receive a complimentary Action Plan – a step-by-step checklist that helps them maximize their personal branding assets.

Design Concierge prides itself on its full-service approach, handling every aspect of a project from concept to final file delivery. Teams in project and account management ensure deadlines are met and projects keep moving. Professional copywriters craft attention-grabbing copy, proofread all materials for accuracy and errors and ensure everything is compliant with brand guidelines and local/state laws. And, designers take into account an agent's style, color and font preferences to develop concepts that align with the agent’s vision.

Always ready to pivot in a dynamic industry, the Design Concierge team stays highly engaged in what’s new in real estate personal branding and digital marketing. By exploring the latest trends, technologies and integration possibilities, they ensure that each agent receives the most up-to-date and effective marketing materials.

In fact, Design Concierge kicked off 2023 by launching a brand-new product site, which offers a simplified ordering process and the ability to quickly enhance existing products and add new ones. They also deployed several products and product improvements– social media template kits and the Semi-Custom MoxiWebsite product – with animated logos in development for next year.  

It’s no secret that the world of real estate has become increasingly competitive, and anything that an agent can do to stand out from the crowd is of great benefit. In fact, agents who partner with Design Concierge are 3.1x more productive*.

Creating your unique real estate brand doesn’t have to be difficult or time-consuming. Turn to Design Concierge for an experienced, talented team of creatives dedicated to your success. From logos to listing presentations, Design Concierge provides a comprehensive range of services tailored to your needs.

Now that you’ve discovered what Design Concierge is all about, it’s time to witness the magic for yourself. Explore the Design Concierge portfolio, where you'll discover an incredible showcase of our diverse design styles, capabilities and glowing client testimonials. Let’s work together to make your personal brand story unforgettable.


*Based on average commission amount of active agents and teams with production between Jan. 1-Dec. 31, 2022 that placed an order within Design Concierge between April 19, 2019-Dec. 31, 2022. Results are not guaranteed.

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