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November 18, 2022

Let The Studio Help Elevate Your Next Event

Jennifer McGuire, Director of Creative Content
Written By:
Jennifer McGuire, Director of Creative Content

In real estate, we love our events. Whether it’s networking over cocktails and canapes, a virtual learning session or a massive Vegas conference with A-list headliners, we know that real estate brands, brokers and agents rarely miss a chance to get together. Of course, with all these events, there is a massive need for marketing. That's where The Studio comes in, which is the in-house agency for Anywhere Real Estate brands. From professionally designed invitations and save-the-dates to event signage, tradeshow booths, email drip campaigns, cool swag, landing pages and social media assets, we’ve seen and done it all.

You’re Invited! -- Some events are so spectacular that a mere mention is enough to generate a flurry of RSVPs. But for most events, it takes a little more effort to inform, educate and entice prospective attendees to hit that registration button. The Studio creates an array of assets designed to attract attention, including save-the-date HTML invites, print and electronic invitations, social media ads, sneak peek videos, blog posts and even PPT slides that branch managers and broker/owners can use to highlight the upcoming event in sales meetings. They’re all designed to intrigue agents, employees and recruits enough to check out the event and commit.

Quintessential Collateral -- From sign-in sheets and in-room greeting cards to event programs, videos and presentations, The Studio is skilled at creating memorable assets that both inform and make attendees feel appreciated and honored. For virtual events, we can create presentations, landing pages and follow-up materials with careful branding to help attendees get the most out of the event.

Superior Signage -- Whether it’s simple branded directional signage, beautiful displays throughout a conference center or a full-scale trade show booth, The Studio’s talented team can do it all. First, we talk through the event with the client to understand the audience, objectives and overall vibe they want to create. Then we learn as much as we can about the event space so we can design assets that will work, although usually, we make assumptions to get started since the client often hasn’t conducted their walk-through of the space. We then present three different concepts for the client to consider. Once the final concept is selected, we’re ready to create final assets as soon as we have the official specs.

The Studio has deep experience in real estate events and is ready to help the brands of Anywhere Real Estate. In fact, we’ve not only handled much of the event marketing, we’ve attended quite a few, from agent award ceremonies and local leadership meetings to luxury certification courses, top producer recognition events and international conferences. We know what clients need and what attendees expect. Contact us today to get started on your next event!

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