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December 7, 2023

A Partnership to Brand Building: Coldwell Banker Global Luxury ®

Matt Eckess
Written By:
Matt Eckess

When it comes to luxury real estate, no brand is more recognizable in the market than Coldwell Banker and its Global Luxury program. But for such a powerful brand spanning across 44 countries and territories, telling its story requires partnerships with likeminded luxury experts. The Studio’s public relations team works to bridge the Brand narrative to celebrate our affiliated agents’ successes.

Boston-based Global Luxury specialist Ricardo Rodriguez was recently appointed to join a cadre of 12 other Coldwell Banker Global Luxury ambassadors. He is the seventh U.S. ambassador out of the global network. The elite global ambassador program empowers these 13 sales associates to travel the globe while sharing their knowledge and educating new Global Luxury Property Specialists about the power of Coldwell Banker’s unique luxury real estate marketing platform.

To be considered for the program, the company set its standards high. To qualify, Global Luxury ambassadors are required to maintain sales levels in the top 5% average sales price of their local markets. Typically, they land in the top 1% of sales associates in the entire real estate industry.

Ricardo consistently lands in the top 1% of sales associates throughout the industry. Last year, his team ranked No.1 in New England and No. 15 nationally in the Coldwell Banker network. He’s been recognized as the National Association of Hispanic Real Estate Professional’s No. 1 agent nationally and receives accolades by REAL Trends Thousand as seen in the Wall Street Journal among others.

The Studio’s PR team shares Ricardo’s listings with local and national news outlets and TV stations to be featured and positions Ricardo as an industry thought leader at some of the most prestigious real estate conferences such as Inman Connect.

Ricardo embodies American Dream and the can-do spirit of entrepreneurship that has driven our brand for over 112 years. His recent partnership with the Studio’s public relations team exquisitely captured his journey from Colombia to Boston 27 years ago with mere dollars in his pocket to become a real estate power player.

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